“What is…” Wednesday – What do stars do in varying times of crisis? Part II

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Last week’s “What is…” Wednesday shared two examples of celebrities and how they handle (or don’t handle) their media interview.  Click here to see that post.

This week, check out our other finds and determine who had the best media training, used key talking points, bridged and moved on…

Tom Brady

“Tom Terrific,” transcendent superstar NFL quarterback, is known for his cool, calm demeanor in even the most biting situations. So, it became front page news for most sports pundits when he got into an obviously curse-filled screaming match with one of his coaches during a win over the Redskins.

The Response

But, talk about diffusing a situation. In a vast contrast to both the college kids and the Harbaugh/Schwartz situations, Brady calmly – and humorously – took blame, acted humbly and moved on. So much so, in fact, that the story became his “perfect response” rather than the tirade at all!

Tom just can’t help being Terrific yet again. The nation swoons accordingly.

Alec Baldwin

This post would not be complete without the BEST demonstration of using humor to diffuse a situation – Alec Baldwin and American Airlines.

If you don’t know the story, click here.

The Response

Initially, Alec was a total jerk about his behavior – not really sorry at all and the whole world could tell. To its credit, American Airlines put out a very supportive and impressive statement on the story.

I thought, for sure, I was squarely OFF Alec Baldwin for good.

But, damn him and his talent.

He went and did THIS on Saturday Night Light – and I love him yet again.

Won’t be flying with him anytime soon, but loving him from a safe distance for sure.

Okay – what do YOU think?

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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