"What is…" Wednesday – What Comes First, the Pitch or the Infographic?

A Tip for Tuesday – Try this conversation starter
August 28, 2012
August 31, 2012
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What happens when an unskilled designer takes the reins.




We’ve talked a lot about using infographics as a way to display otherwise mundane data into eye-catching, informative graphic designs. Their popularity has grown over the past year, which is apparent both on- and off-line in newspapers, magazines and blogs.

Here at HMA, we have embraced infographics wholeheartedly. We have used them in new business proposals, promotional collateral and even our own holiday card. But these were all our own designs, commissioned by us, created by us and distributed by us.

Obviously I am a big fan of infographics, but I am hardly skilled enough in graphic design to create one worthy of mass distribution (yet somewhat more skilled than this blog’s image implies). However, many of HMA’s clients have stories to be told that are littered with facts and statistics – the kind of information that makes you go cross-eyed when reading in plain text.

So, my question for you is how does one pitch an infographic?

Not using an infographic to pitch – which we touched on- but pitching the idea for a publication to create an infographic using the data you provided. PR pros are known for being story tellers, and infographics certainly tell a story, but there is a catch-22 of sorts, as the data has to be in infographic form to tell that story.

Do you craft a written pitch describing the infographic you envision? Do you reach out to an editor? A graphic artist? Suck it up and take a Photoshop class?

Share your thoughts in the comments below.

Stephanie Lough
Stephanie Lough
A former HMA Public Relations employee.

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