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January 4, 2011
Reporter – Public Relations Disconnect
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Have you ever been asked, “What do you do,” only to get a blank stare when you reply, “Public Relations?”

We sure have!

And here is why – we do a lot, and many of us do it differently. While we can all define public relations for people based on our old journalism textbooks or with the help of Google, it is time people understood it in simple terms from each of our perspectives.

So, throughout 2011, we are going to do just that. Each Wednesday, we will ask one public relations practioner from across the globe one simple question: What is public relations? Their answers will appear here each “What is Public Relations Wednesday.”

Since we thought it wouldn’t be fair to ask all of you without answering ourselves, our inaugural post comes from our own Abbie S. Fink.

So, Abbie, what is public relations?

Abbie: Excellent question. For me, public relations is telling your story to the people that need to know about you. It means creating a compelling reason for people to be aware of your organization/business and support you (shop at your store, hire your firm, eat in your restaurant, contribute to your non-profit). You must get that information to them in a way that lets them respond quickly and efficiently.

There are so many different ways to get that story told – you can do this with a well-placed story in the local newspaper, a timely direct mail effort or maybe even a large festival or special event.

Good public relations activities must be measured against your organization’s strategic goals and be flexible enough to adjust and adapt as circumstances change.

And even when times are tough, smart organizations still allocate time and resources to their public relations efforts. Creating loyalty is one of the best benefits of a timely and effective public relations effort.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio


  1. We’re going to be reaching out to our colleagues across the globe to guest post their opinions. If you’d like to be on our list, please reply here with your contact information and we’ll get back to you.

  2. Sandra Fink says:

    It will be interesting to hear from different agencies. Teachers are our own Public Relations. We are constantly promoting public education and its benefits.

  3. I wonder if there will ever come a time when people don’t give me a big blank stare when I answer, “public relations” to the question of what do I do. At least after a year of so many different perspectives on your blog, we’ll have a place to point them. Great idea by you all.

  4. […] I agree with Abbie Fink’s assessment that the question often comes with a blank stare which follows the answer to the question of […]

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