Susan Hart, APR, has more than 25 years of professional public relations experience in the public and private sectors. She founded Hart Public Relations in 2001 and continues to work as an independent solo practitioner representing local, regional and national clients.
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Take it away, Susan!
When one of my all-time favorite colleagues and friends Abbie Fink asked me to respond to this question, I told her my definition would be one of the shortest she'd ever receive. So here's my answer to the question of “what is public relations?”
Public relations is good performance, well-branded and well-communicated.
Told you it would be short.