In watching HMA’s own Abbie S. Fink on Fox 10 this morning discussing Paula Deen’s recent debacle, we couldn't help but think about our team’s media and digital communications training program…and our grandmas.
During our award-winning (!) half and full-day training sessions, our goal is to simplify working with the media as well as branding oneself in the online space.
We focus on making it easy for anyone to understand what to do…and not do…both on the record and off (FYI – you are NEVER off the record, just ask Serena Williams).
One of our most successful methods is something we call “The Grandma Test.”
We train our clients, simply, to not say, post or do anything that they wouldn't want their grandma to see or hear. It is a basic concept – and effective.
Sad but true.
What do you think?