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Yesterday we asked you what your New Year’s resolutions will be for 2012.

Not the first time you’ve been asked, eh? Won’t be the last, either, even though the responses hardly ever vary.

The thing with New Year’s resolutions (or as I like to call them, the January to-do list) is just that: boring, tedious and unoriginal. Little things you know you should already be doing, like eating healthier or reading more. Rarely are resolutions actually challenging, and even more rarely are they carried on throughout the year.

But today, I take a little divergent path from the norm, even from those with a PR twist. My feedburner inbox has been flooded with “resolutions for PR pros” since black Friday, and most of those hundred some blog posts can be summed up into five obvious resolutions for the PR professional:

1-      Network with professional connections IRL more

2-      Engage more on social media platforms

3-      Secure more media placements

4-      Find a balance between personal and professional life

5-      Pitch via “snail-mail” (this was only on one list….but really?)

Well, okay. These are great things you should be improving on, but they are also day-to-day job functions. One shouldn’t need a new year to start networking, engaging and pitching.

A New Year’s resolution is greater than any to-do list or self-improvement guide. It’s your shot to cry out “By golly, this will be the year!”, pop some bottles and fist-pump your way into 2012 (but then stop. Fist-pumping is sooo 2011.)

So, I present to you, part two of HMA’s New Year’s blogs, the most ridiculously awesome New Year’s Resolutions for the PR professional. The bar has been set high for 2012.

  • I resolve to be praised by Mashable, AdWeek or similar outlet for an awesome PR campaign. While there are hundreds of awards a public relations campaign can receive, many of the biggest honors go to the biggest budgets. Being recognized by a major, broad communications industry blog can be more beneficial to a company than being presented an award at a black-tie affair. Although that would be pretty cool, too.
  • I resolve to be as influential as my Klout score tells me, and as influential as I like to think I am. I’m no mathematician, but I have about 1,200 Twitter followers, an average of 83.3 RTs a month, add Facebook and Klout tells me I influence….carry the two, divided by...well, it tells me I influence A LOT of people, a lot more than what I believe to be realistic. And yet my mom still claims she “never gets” my blog posts. Puh.
  • I resolve to obtain a verified twitter. Nothing tells your followers “I’m a big deal. You want to listen to me.” more than that little blue checkmark. I know, I know. It may look like I am already verified but that’s my own special checkmark. Magic.
  • I resolve to get my client on The Oprah Winfrey Show . Even though the show ended this year, it has been every PR professional’s dream to get their client interviewed by the Big O herself for the past 20 plus years. I’m not ready to let go.

So, now that the creative juices are flowing, what do you really want to accomplish this year?



Stephanie Lough
Stephanie Lough
A former HMA Public Relations employee.


  1. I resolve not to care about my Klout score unless is gets me more free stuff. A couple gift cards and Stephen King’s new book were this year’s efforts. Let’s see what’s in store for 2012.

    • Stephanie Lough says:

      For some reason my Klout score plummeted recently. I think its pretty irrelevant but I’m with you, keep the free stuff coming! So far I’ve received gift cards to places I will never shop, a fancy metal water bottle and spiffy mini-business cards! Also, I felt really cool when I was able to download Spotify first and my friends couldn’t because they didn’t even know what Klout is! HA!

    • Dang it! I have been entirely ignoring my Klout score. Little did I know I could get free stuff. I’m so naive. I do have to say I join the legions of folk who envisioned themselves on Oprah’s couch. (Not hopping up and down, though) and I’d still like to have lunch with her someday. Abbie…let’s add lunch with Oprah to the list. I’m pretty sure she’d find our company to be positively divine!

      • Stephanie…I didn’t realize how exclusive that was until it posted. You are absolutely invited along to the lunch. Or you can just join Abbie and me for lunch…sure to be a highlight of 2012 ;-)!

  2. This is by far the best resolution post I’ve seen! I hope you succeed at each and every one.

  3. I realized through one of the many end-of-the-year-survey news stories that I am now in the demographic minority of those who make resolutions.

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