A couple times over the last few weeks, discussions with colleagues in the industry have included such things as “I wish they would have told me sooner” or “I didn’t know they were into (fill in the blank activity).”
As your public relations agency, we are only as good as the information you share with us. We’re going to ask you lots of questions, both about your business and you personally. The business questions are obvious why we’re asking – how can we be strategic communicators on your behalf if we don’t know what’s happening with your organization. Trust us enough to share everything you can with us. We will keep your confidences and won’t share the news until the right time. You’ve hired us to help you craft your messages, manage your reputation and keep your brand front and center with your target audiences. We are much more effective when we have all the information.
But you may wonder why in the world we care about who you are outside of the office. What difference does it really make if you make your dog food, practice yoga everyday and have been working on a novel for the past six months. It makes a big difference.
That’s the stuff that brings a human face to the business world. That’s the stuff that’s going to connect with your audience in a way that your business news never can. Almost daily, reporters call, email, Facebook or tweet, asking if we have a client that does something interesting or different in the community. In the last several days requests have included needing comments on private ownership of chickens, a legal professional to discuss impact of media on a highly visible case, needing a vet that treats dogs poisoned by marijuana and recommendations for “farmers you’d like to date.”
Sometimes we can provide a source, other times not, but if we don’t know a little bit about who you are when you aren’t at work, we’ll never have the chance to participate in some of these interesting feature story opportunities.
So the next time your PR person asks you how your weekend was, they just might have a story pitch in mind.