We might not know the whole story

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9i4n7g6iEI have a few personal rules about what I will and won’t post on my social media accounts.  I’ll remind you to get out to vote, but I won’t discuss candidates or issues.  If I use social to get a response from a brand, I’ll also use social to discuss the resolution by said brand.  My personal page is my personal page so if there are comments from people that I find offensive, I’ll delete the comment (and likely unfriend you).

I follow with interest when brands and/or people are publicly ridiculed on social media channels.  I’m as curious as the next person on how things can escalate to the extremes that they sometimes do.  I know for some people, there must be a feeling of safety that exists when posting online – big brands couldn’t possibly track and/or worry about every negative comment.

PR people will always have opinions on how another PR person handles a crisis situation. We all armchair quarterback and have recommendations, suggestions and “if it were me’s” to share.  Truth is, there is a great likelihood that all those suggestions and recommendations have been discussed and discussed and discussed, until the best solution for that particular moment in time is what gets implemented.

I think I’ll add another rule to my list – I’m going to refrain from commenting on what my fellow PR practitioners do or don’t do in certain situations. I clearly don’t know the whole situation.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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