If you are a fan of The Vampire Diaries, you know that the season finale saw show star Damon Salvatore (Boone, if you are a LOST fan) and resident witch, Bonnie Bennett, get stuck on “The Other Side,” which is a sort-of purgatory for magic things (you know – teen vampires, werewolves, hybrids, witches, et al). That would be all fine and dandy, except The Other Side got destroyed in the final seconds of the May 15 season finale.
Now, given Salvatore is the show’s biggest star, it’s a safe bet he isn’t going anywhere.
Yet, we fans are all a-tingle waiting for the new season to start October 2 all the same.
Yes, October 2 – almost five full months between seasons.
So, how does a TV show keep the interest of their target demos of 12 to 22-year-old females, sci-fi geeks (in a good way!) fans and 33-year-old me engaged during such a long hiatus?
Thanks to the power of social media – brilliantly.
A couple of weeks ago, the show shared the final 45 seconds of the season finale – but accompanied it with THIS – to about 4,000 fans at Comic-Con.
It went viral within an hour.
Here is why:
If you hold on past those 45 seconds, you will see the actors get out of character to bring fans a unique, creative and cameo-laced behind-the-scenes experience for the next five minutes. Whoever wrote this vignette managed to share some “in” jokes (including a LOST reference!), mild spoilers and lots of jabs at its often-unbelievable premise. Oh, and they manage to create a now-viral #SaveBamon campaign for the new season in the last minute.
I’ve said it once, and I will say it again – creativity rules.
Stay creative, PR friends! Always stay creative!