Look, I am all for social media, not to mention shameless self-promotion.
However…I have to draw the line somewhere.
Shark Week – the Super Bowl for shark lovers like myself – IS that somewhere!
Exhibit C: This is how I would prefer my screen look during Shark Week, and most TV shows, to be totally honest. Note that NO SHARKS are in the shot? Probably just as annoyed as me by all the social media, branding and promotional junk hogging up their airtime.
Or, if looking to self-promote and tweet on-screen during these great shows, why not show the tweets of the scientists and researchers, or even the camera people who actually make the documentaries? They could tweet fun facts, behind-the-scenes details now shown on air and engage live in real time with people like me?