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Look, I am all for social media, not to mention shameless self-promotion.

However…I have to draw the line somewhere.

Shark Week – the Super Bowl for shark lovers like myself – IS that somewhere!

Just look how social media and shameless promotion literally ruined Shark Week this year.
Exhibit A: This is the Megamouth Shark, a deep-water shark that had never been captured by a camera alive in its own habitat until this year. What does its eye look like, since sharks have unique eyes known to roll back in their heads and even glow at deep depths, you ask? No idea – there was a giant promo for a shark-themed comedy show blocking the screen, only to go away when all the Twitter Handles for the show appeared in its place. Exhibit B: This is the Frilled Shark, a snake-like monster shark in the deepest depths of our oceans rarely caught on film. Apparently, Sydney thinks these sharks are really cool. Great. Thanks for sharing that brilliant insight with us, Shark Week.



Exhibit C: This is how I would prefer my screen look during Shark Week, and most TV shows, to be totally honest. Note that NO SHARKS are in the shot? Probably just as annoyed as me by all the social media, branding and promotional junk hogging up their airtime.




Or, if looking to self-promote and tweet on-screen during these great shows, why not show the tweets of the scientists and researchers, or even the camera people who actually make the documentaries? They could tweet fun facts, behind-the-scenes details now shown on air and engage live in real time with people like me?

In short – Shark Week needs to be more Pop Up Video and less Pop Up Spam next year, or I am going to pop up block altogether.

Agree? Disagree?

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio


  1. Stephanie Lough says:

    I will say I liked Shark Week better than the past few years. Seems like they finally got back to the juicy, over dramatic shark attack reenactments. I will also say the constant bombarding of tweets, promos and logos IS very distracting – it’s a trend I’ve noticed elsewhere, from sporting events to Lifetime Original Movies. (Although I do like me some Cleatus, but I’m not exactly a football fan so a dancing robot in the corner of my TV screen is more likely to grab my attention.)

    Oh and Alison you would be proud to know that while I was watching Shark Week with a friend, they commented on my extensive knowledge of sharks. Apparently your wisdom has rubbed off! (Even though EVERYONE knows the bull shark is responsible for more attacks on humans than great whites and can even swim in fresh water. I mean, duh.)

  2. Another example of what some consider to be information-overload is the live ticker of other sports scores during any given game. At least it’s more relevant than random Twitter posts!

  3. Brian Batz says:

    Agreed….those screen real estate blocking tweets etc. were especially disrespectful to the fabled cookie cutter shark. Also, let’s not forget, the mock-umentary debacle………The D stands for Dud this year!

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