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What is the best way to silence a room full of PR pros? Challenge them to a Twitter Chat.

Agency owners from around the globe met in Chicago recently for the semi-annual Public Relations Global Network meetings.  The network not only welcomed Conroy Martinez from Miami into the fold, but spent two days discussing the role of social media/content marketing for our agencies’ clients.

One of the highlights of the meetings was the first-ever PRGN twitter chat, with nearly 40 “tweeters” in-person and dozens chiming in from places like Australia, Pakistan, Argentina, Mexico and all across the United States.  Managed by Aaron Blank of the Fearey Group in Seattle, here is just a sampling of some of the discussion.


  • @annebuchanan: Speaking for U.S. and Philadelphia, social media is changing the way companies do business. Huge game changer for us.
  • @AbbieF: we are using #sm quite a bit, for media relations, new biz dev, general thought-leadership.
  • @bluechillie: In Australia, mainly for FMCG (Fast Moving Consumer Goods) by digital agencies.
  • @LCWATeam: Social media is (literally) the talk of the town in Chicago. It's used in nearly every sector -we're seeing it used very broadly.
  • @frobbens: Belgium is slow in picking up social media; the internet is not seen as an opportunity as yet. Unfortunately!
  • @The_Bak: Nashville is very active; a lot of musicians use #SM to keep in touch w/ fans. U.S: TV shows incorporating it, i.e. @NBCTheVoice.
  • @mprcc: in #Pakistan Social Media / PR 2.0 is the most sought after medium & gaining momentum. Cover a good chunk of mkt / Ad spend now.
  • @markrotoole: @PRGN Is there anything else? Social media is part of the entire #PR fabric right now in the U.S. - is it the same around the world?
  • @vladi_sl: Important trend in Mexico on SM is keeping track of politics and politicians.
  • @Hanner66: Biggest issue is education about the value/relevance of social media.
  • @VPEPR Budgets should increase as social is an integral part of comm strategies.
  • @StevenStrategic: Cleveland is trying to engage as many as possible by making business folks comfortable with social media. Boot camps everywhere.
  • @SeattleBlank: Global messages are so important. Have a goal, develop a strategy, implement tactics but stick to your plan
  • @bluechillie: Local content/context rules Downunder, global messages don't work in Australia.
  • @MarisolNajarro: I've noticed that the Hispanic social media is growing in the U.S. Latino bloggers and Miami Bloggers are very active.
  • @samramuslim: T3: Msgs that topic or interest specific are globally received, otherwise communications are getting more local now!
  • @StephLough: DIY SM cost more in the time they spend to learn and manage.
  • @ConroyMartinez says every single release they send out is bilingual (Spanish & English).
  • @CedenoDaniel: T3: Student and Account Coordinator @VPEPR With busy lives, #sm provides the quick updates that keep LA youth informed and active.
  • @markrotoole: Social is making us more local in our message, more global in our reach.
  • @KendraSchultz: Trends:  Tweetdeck and Hootsuite for managing multiple accounts.
  • @david_landis: QR codes are gaining popularity. Google Plus made a splash at its launch. And of course, the 50 pound gorilla, Facebook.
  • @samramuslim: for #pakistan: 1) Facebook for the masses 2) Twitter in the pseudo-intellectuals!
  • @Ebel6: facebook for the general public, twitter for the e-fluencers.
  • @annebuchanan: Most under-used SM tool, IMO, is LinkedIn. No excuse for any company or exec not to have robust profile.


Thanks to all for participating.



Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

1 Comment

  1. Was great to participate in a global conversation on public relations and social media. Added bonus was being in the room with some of the participants.

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