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Which Twin Has the ToniIdentical twins seem to lend themselves to the PR world, whether they like it or not .

In 1952, Daniel J. Edelman created the first-ever media tour with the “Which Twin has the Toni” campaign for Gillette.  The Toni Twins and their shampoo were made famous!

Locally, former Glendale public information officer and now chief of staff for the mayor of city of Surprise, Jerry McCoy is an identical twin.  I’ve known this for some 20 years and was reminded of it again recently outside a convenience store.  I saw who I thought was Jerry standing there.  I approached him with a big smile, “Hey Jerry, what’s up!?”   His response, “I’m Jay.”  I don’t know Jay, but we chatted for a few minutes and our day was better because of the chance meeting.

Then, while reading the local sports page, I noticed the National Basketball Association’s trade deadline was rapidly approaching.   Phoenix Suns forward Markieff Morris, an identical twin, has created a massive PR problem for his team – actually beyond a PR problem.  From publicly blasting the hometown fans who pay money to watch him play basketball to throwing a towel at his boss during a game, to choking a teammate during a time-out, to having two impending felony counts… there are some issues.   Rebuilding the Suns’ brand will likely start with this twin playing on another team in another city far away.

It’s too bad twins Dick and Tom Van Arsdale are now in their 70s or they could suit-up for the team.  Dick, the original Sun, and his brother Tom, actually played together briefly with the Suns.   The brothers made a great name for themselves in Phoenix and are thought of as nothing but class.

Also in that sports page, an article about spring training being a week away.  And that includes the Minnesota Twins!

Do you have a twins story?

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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