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This is the first in a series of blogs all about Twitter.

I was recently asked for some advice or tips on using Twitter and I thought that the HMA blog would be the perfect place to share this type of information.  I would like to think that the real reason that I have many followers is that I have so many engaging posts that people can’t help but follow me … haha.

But the truth is that I really enjoy Twitter- I love to get my news this way (short and concise), communicate with others (short and concise) and share information (short and well you get the picture).

But the real reason (i.e. Twitter Tip number 1) is that if someone follows me- I always follow back. If they are taking the time to follow me I can at least take the time to follow them back!  There are a few rules to this exception: if it is spam or in a foreign language (aside from PRGN partners). That being said if I start following someone and they Tweet ALL the time, post 20 things at once all the time or post the same thing 10 times… I stop following. But it takes me a few seconds a day to follow someone back- so why wouldn’t I?

Now, when you read this you are probably thinking that this would take way too much work to manage who follows you and who you are following and that you would never have the time to keep up with just the first tip. But, I don’t think of this as too much work- I think of it as managing the way I send and receive information.

Am I on Twitter every day? Yes.

Do I have Twitter on my phone? Yes.

Do I spend more than 15 minutes a day on Twitter? No. I spend around 15 minutes (total) on Twitter a day getting the information I need, sharing what I want and making sure that I manage my account (i.e. follow someone back).

It is not too much work if it is something you want to get better at!

Stayed tuned for Tip #2

Do you have any tips you would like to share?

Rachel Brockway
Rachel Brockway
A former HMA Public Relations employee.


  1. Rachel – I’d love to be able to follow everyone who follows me but #Twitter only lets me follow 2,000 people at the moment. . .until I have more followers. Any thoughts of how to get around this? Cheers, David

    • Hi David,

      Thanks for the comment! I hope you are having a great week!

      (As I am sure you know) Twitter uses a follower ratio so once you reach 2,000 there are limits. But what I would recommend doing is setting aside some time (and yes this will take you some time- but if you want to grow both your followers and those you are following it will be worth it ), and going through the list you of people you are following and look at each of their profiles.

      First look at the content they are posting and see if it is content you are interested in. If not, it is ok to unfollow them. Also, look at who you are following and look at if they are following you back. If they are not following you back, and you are not tied to their content, unfollow them.
      Then at this point you should decrease your followers list and you can from that point on manage your followers/following list to make sure the interactions you have on Twitter are meaningful and that you are getting the type of contact you want.

  2. I am not a big fan of you follow me and I’ll follow you. When I first got on Twitter, that’s what I would do. But as I use Twitter more and more for information exchange, idea sharing, etc. I am not as concerned about the number of people I follow as I am about quality exchanges of information. I always check out my new followers and if their stream is active and engaged, is relevant and thoughtful, then yes, I’ll follow back. If not, I don’t feel the need to reciprocate.

    That said, there are plenty of people that I have unfollowed as well — mostly because their content is no longer relevant to me.

    I am fairly certain that there are folks I follow that don’t reciprocate and there are others who have likely unfollowed as well.

    So is the nature (and beauty) of Twitter.

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