Abbie and I had the opportunity to listen to Martin Jones, internet marketing and social media strategist for Cox Business at a recent PRSA Phoenix luncheon. For those who attended I’m sure you’ll agree with me when I say, “WOW – Information overload!”
The intent of his talk was to get us to think differently about traditional marketing – and for good reason. There are so many tools that can make your life much easier if you take the time to look into them. Do you want to grow your Twitter audience? There are programs for that! Do you want to see the types of content people are searching for online? There are apps for that! Do you wish someone could create timely content for you? There are a TON of websites for that!
Jones shared his recommendations for best tools, apps, resources, websites and WordPress plug-ins to help with this new way of marketing. It’s safe to say, I’m going to be spending a lot of time researching everything he shared so I can get on board with what he presented. He also shared some new insight on how to best connect with an audience.
There is technology available to help with many things like sharing good content, growing an audience and everything else under the social media horizon. You know the phrase, “If you build it, they’ll come.” Well, that’s a horrible marketing strategy as Jones noted. Great content doesn’t build your following on Twitter, you have to be smart about how you’re sharing it – use the technology out there.
In my opinion, these tools are great to help you create and manage your online presence. But it has to be more than just posting automated posts or sharing other people’s curated content. You need real engagement, conversation with the fans and followers. I know when I look at someone’s Twitter feed and all I see are retweets of other people’s content, I’m not likely to follow. Same for liking a Facebook page; if all it is a billboard for the company, I have no interest in that. I want to see interaction and conversation between the brand online and the people who take the time to follow. There was other useful information shared during this talk so we’ll have a couple more posts on some of the specifics. So, be sure to check back!