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Photo Credit: Business Wire

Yesterday, Business Wire hosted an event called “Meet the Media: Tips from Arizona’s Top Journalists on Gaining Media Coverage” at ASU SkySong. With a panel consisting of Kiva Couchon, director of communications and public information officer for the Arizona Office of Tourism, Dawn Gilbertson, consumer travel reporter of the Arizona Republic, Patrick O’Grady, managing editor of the Phoenix Business Journal and moderator, Amy La Sala from Off Madison Ave, it turned out to be very helpful.

It was so helpful that I thought it’d be nice to share some of the highlights.

  • When pitching to a journalist, include these three things in the beginning of your email: If a business is local, if they’re creating jobs or any financial information you have.
  • Journalists have now become marketers in that they have to market their stories because metrics are so important. Make sure to share links to the stories you’ve secured because it’s a win for you, your client and the journalist.
  • You’ll gain a lot of credibility with the media if you understand what they write about and understand each section.
  • Keep your emails short and sweet. Sometimes sending over a heads up email before a pitch or news release to see if the journalist is interested first is a better method because it saves time for everyone.
  • Make sure your company or your client’s website is up-to-date because the media will check there first in gathering information and fact checking.
  • Always have your ducks in a row before you hit send! This also means to double-check your work.

Thank you to Kiva, Dawn and Patrick for taking the time to share your knowledge, to Amy for doing a fabulous job moderating and to Business Wire for hosting the event and making it possible!

Shelby Ray
Shelby Ray
A former HMA Public Relations employee.

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