#TipForTuesday – How to take a great photo

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There are times when as public relations professionals, we are asked to attend client events and want to get a quick photo to post on social media or to use later as part of a photo caption. Oftentimes these are spur of the moment situations and the responsibility of capturing the moments falls into the PR pros hands. Certainly, we’d rather have the a professional photographer handle it, but in certain instances, there is not a budget to hire a professional photographer.

Whether you are needing to capture a team effort on a volunteer project, the act of donating items for a charity drive or even a quick headshot for a new member of your team to post on social media, you will need to do a good job. This is especially true since the photo may be used by a media outlet, for a website or through some internal communications.

It is important to revisit the basics of capturing a great photo since we often only use cell phones. I am talking about a high resolution, perfectly angled photo taken in flattering light.

In today’s #TipForTuesday, learn how to take a great photo.

General tips:

  • Make sure you are taking a high-resolution photo – This is done by adjusting the setting in your digital camera’s menu system.
  • Take the photo outdoors – best time of the day is in the early morning at 6-9 a.m. or late afternoon at 4-6 p.m. and when it is overcast compared to a bright and sunny day.
  • Keep the camera at eye level for headshots
  • Look for shadows on a subject’s face
  • Use your flash even when outdoors
  • Avoid distracting backgrounds

Examples of good headshots:

Noneshi Anderson 7


Jeremy McCown  (4)

Activity photo tips:

  • Photos with subjects are best – if doing some sort of drive then capture a photo with people and the object as it is more visually appealing than the object without subjects
  • Pay careful attention to make sure the item and subject you are capturing are both centered in the photo or are intentionally off-centered.
  • Look for any items in the background that do not belong in the picture

Examples of good activity shots:

Fill Up Betsy - Verde Valley Humane Society

Kids Against Hunger 1

These are the tips I have learned for how to take a great photo. Feel free to add more to the list.

Shelby Ray
Shelby Ray
A former HMA Public Relations employee.

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