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TimingCliché or not, timing is everything. Time dictates just about everything I do in a workday. I’m sure most professionals can relate to this, especially those that use time sheets or have clients’ hours to track. I caught on to the control time had when I first stepped into agency life.

Timing dictates when I …

  • Post a blog – I always post early in the morning to get the most exposure among our audience.
  • Post on social media – This varies from client to client, but obviously, I want to post when each client’s audiences are online.
  • Pitch a reporter – I’m surely not going to do it at 4 p.m. on a Friday or when there’s a major happening in town because that would be poor timing.
  • Start a new task – Since we track every 15 minutes of our day on a time sheet, I make full use of each 15 minute increment before I move on to something new.
  • Make FINDERBINDER AZ calls – Calling the media to ask for updates with their company during a busy news cycle is a guaranteed way to make them not want to take my call again. Also, calling during lunch is a waste of time.

The point is that timing is important, and it’s good to understand why. When I do things, it’s because I’ve learned when to do them over time. How does time navigate your workday?

Shelby Ray
Shelby Ray
A former HMA Public Relations employee.

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