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PrintThe Public Relations Global Network (PRGN) recently surveyed its 50 member agencies from around the world on a number of topics.

Among them, “What is the primary value that being locally owned brings to clients?”

The top responses were:

24 percent -- personal connections to media and influencers.

22 percent -- knowledge of the local community.

Not really much of a surprise here.  It also sheds insight into what makes a good agency staffer.

So, here’s my list of Top-10 Things a Job-Seeker Should Know About the Market:

  1. Who the mayor is.
  2. Who the governor is.
  3. General political climate.
  4. The name of the top daily newspaper.
  5. The name of the top business publication.
  6. Knowledge of any community rallying points, such as a university, a sports team or a significant special event.
  7. Awareness of industry associations, such as Public Relations Society of America, International Association of Business Communicators, etc.
  8. Major industries for the area.
  9. The call letters or channel of at least one local news station.
  10. News of the day in the market.

What else is on your list?

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

1 Comment

  1. David Landis says:

    Scott, great thoughts. And I would add to any job seeker – do your homework on your prospective employer. These days, with the internet and a business’ own website and social media channels, it’s easy. Be prepared to talk about some specific campaigns you thought demonstrated the agency’s creativity and how they contributed to the community as well. Cheers, David

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