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Former New York Yankees shortstop Derek Jeter has launched a website called “The Players’ Tribune.”  He’s now a publisher.

The site says it’s a new media platform that will present the unfiltered voices of professional athletes, bringing fans closer to the games they love than ever before. It will aim to provide unique insight into the daily sports conversation and publish first-person stories directly from athletes.

Essentially he is saying that he doesn’t believe in “no comment” or “I don’t know” but doesn’t trust the media to not distort quotes or misconstrue statements made during interviews.

That brings us to this new user-generated content site for athletes.  I wonder what qualifications one will need to be able to be heard on this site?   Will it be athletes who have journalism degrees or just athletes who are famous?  Will it be strictly “unfiltered” first-person accounts or will it be a news source?

Will we have athletes unveiling a new transparency in pro sports, sharing their dirty laundry on opponents, what they were thinking during a critical point of a game or how they think their sport can be improved or changed for better fan enjoyment, or will we be subjected to their unqualified views on social issues, politics and parenting?

Should be interesting.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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