Working in public relations at an agency means my workday is filled with multiple projects with multiple clients. Whether I’m helping a brand understand how to be engaging on social media, interviewing a client about their recent volunteerism for a story or pitching a reporter about an acquisition, my work day keeps me on my toes. That’s definitely what I love about working in PR, but it’s the media relations aspect that really keeps it exciting.The media relations "sequence" can look something like this:
Public relations professionals spend a lot of time on this system because using media relations is important in reaching business goals. It helps a brand become an industry leader, builds a positive reputation, increases awareness, measures success, drives qualified leads and shares an important story.
Other benefits of media relations include earn credibility, connect with an audience, control a crisis and build mutually beneficial relationships.
Years of pitching don't always equate to this cycle happening quickly, though it does help once you have a good rapport with your media friends. Media relations is an art and science that you should always seek to improve.