For those who don’t know the story, Make-a-Wish made the wish of 5-year-old Miles – a recent Leukemia patient – come true by transforming him into Batman for the day, where he “saved the world” while we all watched, most of us with smiles and tears of joy on our faces right in the middle of the workday.
The wish – and the public relations campaign behind it – was so compelling, in fact, that in December 2013, Miles reprised his role as the caped crusader to help raise funds so that other children could get their wishes granted.
Like most of you, I followed every minute of the story – Tweeting and Facebooking everyone I knew throughout the day to ensure they weren’t missing the action. The story would take on greater meaning to me on Christmas Day, when my own mom was diagnosed with Leukemia, just like Miles.
Also like most of you, I love learning the “behind-the-scenes” scoop about anything and everything that I can – especially campaigns like this, which not only succeeded in making Miles’ wish come true, but helped raise nearly $90,000 additional donations for Make-a-Wish, which is based here in Arizona.
So, I was delighted to see when Landis Communications in San Francisco, our PRGN partners, featured an interview with the planners behind the campaign on its blog this week. Be sure to take a look – some great thoughts on the importance of preparation, partnership and post-campaign review to learn from it moving forward. Click here to take a look.