I subscribe to INC magazine and the publication has a feature called “The Jargonator, Swatting the buzzwords of business,” by Ben Schott. October’s issue noted one that was sourced from the Wall Street Journal.
Chatvertising: noun. “People conversing directly with brands via bots.” Willingly interacting with ad robots? Feels just like striking up a conversation with someone in PR.
Whoa! Yes, PR people work with organizations and part of our responsibility is to communicate the messaging to our audiences. But to liken us to a robot. That’s a bit harsh wouldn’t you say?