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JARGONI subscribe to INC magazine and the publication has a feature called “The Jargonator, Swatting the buzzwords of business,” by Ben Schott.  October’s issue noted one that was sourced from the Wall Street Journal.

Chatvertising: noun. “People conversing directly with brands via bots.”  Willingly interacting with ad robots?  Feels just like striking up a conversation with someone in PR.

Whoa! Yes, PR people work with organizations and part of our responsibility is to communicate the messaging to our audiences.  But to liken us to a robot.  That’s a bit harsh wouldn’t you say?


Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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