I’m a huge #Disney fan. So when the opportunity presented itself to speak at the #PRSASunshine District Conference in Orlando, I was happy to accept. I knew I’d get some time at Epcot, have the chance to share some insights with fellow PR practitioners, but what I didn’t expect was the opportunity to listen to a true Disney insider share ideas on innovation and creativity.
Duncan Wardle is vice president of Walt Disney Co.’s Creative Inc. He describes Creative Inc. as (paraphrased): a group of creative ideation & innovation catalysts that look at things differently, bringing unique perspectives, approaches and insights that spark revolutionary thinking and big ideas. We work across the Disney organization as "creative ideation consultants" and "cultural change agents" that design engaging, collaborative forums that capture unlikely connections and produce new ideas.
So picture a typical ballroom setting, opening session, 175 people learning how to think differently, how to step out of their comfort zone and get to a creative idea that can be mutually agreed upon and implemented.Creativity: Habit of continually doing things in new ways for a positive difference in a work environment.
There were a few take-aways for me as it relates to establishing a safe place for brainstorming to happen.
He closed his session with a video that shows what happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers with their #Disneyside. Even if you’re not a Disney fan, you gotta admit this is pretty awesome.