The Goldbergs’ Approach to Media Relations

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The GoldbergsIt always cracks me up when, during a new business meeting, the prospect says all they want is to be on Oprah.  Or in the Wall Street Journal.

So I found it particularly amusing when, during ABC’s sitcom The Goldbergs, Beverly Goldberg, in a jealous tirade in front of a neighbor whose family seems to regularly appear in print, stated: “I’d give anything to have just one photo of me and my babies looking that happy on the front page of the paper!”

After a calamity of misleading pitches and mismanaged photo ops during a Hands Across America special event, it happened.  The Goldbergs were on the front page of the Philadelphia Enquirer.  It wasn’t overly flattering as an example of the benefits of media relations -- as they were captured in a knock-down, drag-out family tussle.

In a recent blog, our Public Relations Global Network (PRGN) partner in Washington, D.C., Xenophon Strategies, debated the issue, “is any press good press?”

Clearly not.

This is another example, even if it’s from a sitcom.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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