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Is the sportscast on local TV an endangered species? Some might think so, but one anchor disagrees and proved that local sportscasts (well, at least his) are here to stay….for now.

Earlier this week Adam Lefkoe, anchor for Louisville ABC affiliate WHAS, quickly became an internet sensation when his themed sportscast popped up on YouTube. But it wasn’t just any theme—the news anchor used the’ 90s sitcom “Seinfeld” as his inspiration and boy was it hilarious. Within just a few minutes he was able to squeeze in 41 references from the show into his Sunday night sports report.

In just a few days, Lefkoe has over 170,000 views on the YouTube video and even caught the eye of Jason Alexander, who played George Costanza on the hit show. Alexander tweeted the sports anchor applauding the video, calling it "very impressive.” But they aren’t the only ones taking notice. According to an interview with Media Bistro, Lefkoe believes viewership has increased because of his weekly themed sportscasts too. With the positive feedback he’s received from local viewers, he plans to continue the weekly themed newscasts and even plans on having his followers on Twitter help him pick each week’s theme! Next week—‘80s songs!

So, I ask is this clever marketing or just a marketing gimmick?

We’ve seen sports anchors hyper-localize sports but the emergence of media sources such as the Internet, cable channels, and home satellite has definitely provided a news alternative for sports fans, forcing news anchors to find more unique ways to deliver traditional sportscasts.

Do you think more stations should take notes from Lefkoe and try a new creative approach to deliver sportscasts or is a traditional sportscast the way to go?

Katie Snyder
Katie Snyder
A former HMA Public Relations employee.


  1. Scott Hanson says:

    I could have probably used a schtick like that back in the day.

  2. Katie says:

    41 References in just under five minutes. Now, that’s talent!

  3. Stephanie Lough says:

    AMAZING! Do I hear a Seinfeld/Sports Center theme mashup?

  4. Stephanie Lough says:

    “These touchdowns are making me thirsty”

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