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Team HMA recently attend the PRSA Western District Conference and I was able to attend Kris Schindler’s presentation on Raising the Bar on Professional Communications.

While the presentation focused on a wide range of topics about communication overall, the one area that Schindler discussed that has stayed in my mind is her feeling  that email should go away. Schindler doesn’t like and doesn’t prefer (avoids) communication via email. She stated that people spend 40% of their work day on email.

Simply put, Schindler is of the belief that email should go away.


When I first heard this, I will admit, I thought the concept was a little (Ok more than a little) cray-cray. I mean NOT HAVE EMAIL??? How would I communicate without email? Phone, Social Media, in-person (gasp)?

I send/receive about 100 emails a day- I could not possibly call that many people a day and have that many phone conversations, even the thought of doing so sounds exhausting.  What about using Twitter? Possibly but also exhausting to think about- I mean what if I had to fit every “email” into 140 characters.

But then something happened and a light bulb went off and I realized maybe I was the one who was a little cray-cray, in love with email that is, and I realized I might need a serious break-up and fast.  I woke up in the middle of the night, couldn’t sleep and I started answering emails at 2 a.m. This is when I realized I might have a problem.

So, do I think that email should go away? No, but I think that we need to create a balance and just because we can’t sleep at 2 a.m. doesn’t mean we should be answering emails. There has got to be a balance right? A recent blog I was reading suggested “No Email Wednesdays” to encourage more face-to-face interaction (baby steps right?).

What do you think? Should it stay or should it go?


Rachel Brockway
Rachel Brockway
Senior Account Executive Rachel is a native Arizonian, who enjoys spending time with her family, traveling, playing tennis, reading and social media. She’s a busy mom and is passing the idea of volunteerism onto her son. Check out Rachel's Full Bio


  1. Oh, what a nice thought. Could we start slow, like maybe no inter-office email on Wednesdays?

  2. Billie Walls says:

    I think it should stay. Since the arrival of e-mail, I have found it so much easier and faster to get invoices and proposals to customers. The customer can not tell me that he has not received the bill if he replied to it in an e-mail. It is way faster than the mail system we have in place today. But this article did get me thinking that a day away from e-mail is not a bad thing !

  3. Scott Hanson says:

    Maybe this is texting’s big chance!

  4. David Landis says:

    How about we all go live on a desert island? Wait, that sounds pretty good. . .!!!

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