Phoenix PRSA Copper Anvil Awards
July 7, 2011
#MediaMonday – Anita Helt
July 11, 2011

Since it’s Friday, how about a little funny story from the promotional world of days gone by?

I came across a story this week of Ted Turner – yes, that Ted Turner.

It seems that this pre-Mark Cuban sports owner was all about the publicity stunt and did it successfully before marrying Jane or even without the help of Twitter or Facebook.

The story goes that back in the 1970s when Turner owned the Atlanta Braves and before TBS was a television staple, he actually tried to get an outfielder on his team to wear a jersey that said “Channel” where the last name usually sits – and “17” where the number usually sits!

Yes, “Channel 17” was, at the time, where Turner’s station was on the broadcast dial.

Like any good public relations person setting up a photo opp, he chose an outfielder simply because that was where the cameras were stationed for prime viewing.

There are conflicting stories as to whether he actually got the jersey on air, but I did manage to find said jersey with a simple Google search.

We learned it when we were little and again in journalism school, but I will say it again: Sometimes, a picture is worth a thousand words.  

A tip of the promotional hat this Friday to Jane Fonda’s ex for taking a chance and being creative!

*Have the photo on file for story*

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

1 Comment

  1. Ah, when life was simple.

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