Recently, I wrote about quality traits of public relations pros. I mentioned that it’s important to have the ability to direct when needed, think on a whim, have strong organizational skills and be outgoing. PRDaily.com also noted that it’s important to have confidence, be able to compartmentalize issues, see around corners and be persuading. As the list goes on and on, the techniques PR pros use every day in their career goes on and on as well. And I’ve found that there are particular techniques that make a PR pro standout from good to great.
PR Pros, don’t be afraid to try new things – Step out of the mold, let your creativity out and create a new way of doing things . It’s okay to repurpose what works, but give yourself the chance to think outside the box first. Thinking about new ways of doing something first and then moving toward reinventing the wheel after other options have been exhausted is a good habit to get into while working.
Step back as the PR pro and think as the consumer – Especially while writing! Alison always says to create an interesting story, and it’s something I try to remember every time I write. How would a consumer want to read this article? How would a viewer want to watch this TV segment? Sometimes we concern ourselves so much at being professional and structured that we forget to have fun with it.
Cover all bases – In meetings, agendas, memos, emails, and every other forms of communication, make sure you cover all the bases. You want to be as informative as possible since there are typically a lot of moving parts and people involved in projects at hand. If you’ve given attention to every aspect of the project then there’s little room for miscommunication. Your goal should be to make sure everyone is on the same page.
Think with a reporter’s hat on – Again, another Alison lesson – think about the questions a reporter would ask in an interview. Since PR pros often conduct interviews in order to write a story, it’s important to really get to the bottom of the story, to find out what’s compelling. Learning about the compelling part about someone’s story isn’t always going to be learned by asking typical questions.What techniques have you learned that makes a PR pro great?