Jennifer Schwegman is a senior consultant at HMA Public Relations and has been a member of the team since 2018. Her responsibilities include client management, digital communications, strategic media relations, creative writing, crisis communications, and issues management. She is also involved in new business development,
Schwegman’s clients at HMA are leaders in their field representing the retail, professional services, healthcare, behavioral health and gaming industries.
Schwegman has provided strategic public relations and marketing communications counsel to clients for more than 20 years. With a diverse industry background that includes both client and agency-side experience, she has a proven track record for promoting visibility and awareness for some of the world’s most innovative companies. Schwegman loves helping CEOs find their voice and creating one-of-a kind media tours. She has also initiated product placement in commercials, major motion pictures, Vogue and on the catwalk at Fashion Week.
Over the years, she has been privileged to help a variety of companies with their communications initiatives including such fine brands as Lawson, PeopleNet, Robert Half, and Rollerblade.
Known for developing and managing campaigns that meet and exceed objectives while capturing the attention of media and analysts, Schwegman’s outstanding rapport with top journalists and producers has helped her earn unprecedented coverage for clients. A former editor of Bingo Business, Schwegman has also been published in a variety of business and trade publications.
Schwegman graduated with bachelor’s degrees in International Business, Economics and German and a minor in Music from St. Catherine University in St. Paul, Minnesota. She is a member of the International Association of Business Communicators, where she has volunteered her time in leadership roles with the local Phoenix chapter. She is past board chair of the St. Jude Children’s Hospital Theatre of Dreams and founder of Frontline Forum, an association of technology leaders committed to building a vibrant and inclusive technology ecosystem in the state of Minnesota.
Raised in Memphis, Tennessee, Schwegman loves BBQ and biscuits and gravy. A lover of all things outdoors, she’s often on the trails running or hiking (working off the biscuits and gravy). In her spare time, the relatively new Valley transplant enjoys exploring Arizona with her husband, Mike and Shih-Tzu Shelby.