#MediaMonday – Jessica Parsons
November 19, 2012
Leaders in the Sky
November 21, 2012
Show all

Happy National Name Your PC Day! (We at HMA love our obscure observational days and always make sure to mark our calendars for events like Newspaper Carrier Day.)

In honor of this fine day, we all shared some of our favorite inanimate objects’ names, which I’ll get to in a minute. Naming non-living things isn’t a new concept. The General Lee, pet rocks, and ruining the lives of people who share their name with deadly hurricanes have been around long before computers became a part of our everyday lives. (Most) of the things we personify are material items we grow attached to – cars probably being the most common.

In more recent times, Twitter has shown us the hilarity that can come with personifying things – we’ve seen everyday objects, logos,  body parts, famous artwork, million-dollar space endeavors, and more body parts all speaking in first person.  While most are tongue-in-cheek parodies, some are actually monitored by legitimate companies. Then again, some don’t take much of a stretch of the imagination, yet we still follow.

What does this have to do with public relations?

In PR, we work on giving our clients personalities every day. While businesses do have real people that can be identified as the “we” or “our” when talking in the first person, giving a company a voice helps us connect with consumers. It’s not always an easy job; personalities are complex. We’ve seen when things have gone terribly wrong but also when they are fantastically right. You can argue that the former is fault of flubbing up accounts, but even the retraction mentions the “brand’s opinion.” One can’t have an opinion without a personality.

That being said, here are some of our pet names for our favorite material possessions:

Abbie S. Fink – Gladys, her DROID

Alison – Adam, her cleverly named Corolla

Stephanie (me!)– Beatrice the beach cruiser

Katie – Didn’t have to think much for the perfect name for her iPad, Kate

Scott – Matilda, the 1969 Ford pick-up that was his first car

Rachel – Purple Sherlock, her hand-dandy MacBook

What have you personified? If your answer is nothing, maybe take a moment to give name to whatever device you are reading from right now. After all, he is reading this, too.

Stephanie Lough
Stephanie Lough
A former HMA Public Relations employee.


  1. Stephanie Lough says:

    I also had a cello named Cornelius. I miss Cornelius.

  2. Scott Hanson says:

    I know of lawn mowers, guns, baseball bats and golf clubs that have actual names.

  3. I got a new phone so I may need to rename Gladys. I’m thinking Gretchen.

  4. Katie says:

    I love my phone but she has multiple personalities. One minute she loves me the next she (Siri) is sending me in all sorts of directions, taking me far away from my actual destination. It’s a love hate relationship.

Leave a Reply

Your email address will not be published. Required fields are marked *