May 3, 2018
Photo Caption

What is a Photo Caption?

Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.
May 2, 2018

Writing is PR’s Foundation

Writing has always been the foundation of public relations. See how students at South Mountain High School are honing their writing skills!
January 17, 2018
Printing Press Stamps- HMA Public Relations

Have Some Words Become Meaningless?

Have you ever said a word over and over again it begins to lose meaning? This same concept can be applied to our writing styles, too. [Click below for more]
November 13, 2015

What Is Content Marketing?

Many of us at HMA have written about content marketing before. We’ve talked about how content marketing provides value and how to create a content marketing […]
April 7, 2015

Does your writing have a personality?

Recently I was reading a blog post from PRDaily titled “What your writing says about your personality (according to a computer).” Of course I had to […]
December 22, 2011

Resumes – #HAPPO Chat

On Dec. 15, I participated in a tweet chat.  #HAPPO champs from across the country volunteered their time for one hour to respond to questions about […]
November 28, 2011

#MediaMonday – Katarina Kovacevic

Love to travel? So does Katarina Kovacevic. So much so, she is making a living out of it as a freelance writer and blogger. Today, we […]
June 10, 2011

Myrtle’s Postcards

I met Dana Hughens a few years ago at Counselors Academy.  She was working for Fleishman-Hilliard in Raleigh at the time.  We spent some time chatting […]
April 5, 2011

A Tip for Tuesday – It’s all About the Lead

Each day, I get at least a dozen emails from various marketing communications blogs. When I am busy, many of them get flagged for later – […]