Our Blog

What is Offline Marketing?

What is Offline Marketing?

 |  Oct 3, 2023

From promotional events to print media, there are a variety of opportunities for marketing outside the Internet, known as offline marketing. Learn more on how leveraging this strategy can benefit your business in this post from Justin Liggin.

READ MORE
Are You Choosing Quality or Quantity?

Are You Choosing Quality or Quantity?

 |  June 2, 2023

With the series finales of three notable shows all taking place in the past week, it got Alison Bailin thinking about how television and streaming services have re-branded to focus on quality over quantity. Read more in this blog post from Alison!

READ MORE
Obits – Not Dead Yet

Obits – Not Dead Yet

 |  Feb 21, 2023

ABC’s new show, "Not Dead Yet," follows the life of Nell Stevens as she attempts to restart her life as an obituary writer after moving back from London to Pasadena, Calif., following a bad break-up. Read the twist behind the show and find out more in this post from Scott Hanson.

READ MORE
The Social TV Experience

The Social TV Experience

 |  Jan 18, 2023

Are you familiar with social TV? Rayna Burgett shares more on how social media and traditional TV have blended together and discusses how this approach has created more flexibility in PR campaigns.

READ MORE
How a TV Show Supports Local Journalism

How a TV Show Supports Local Journalism

 |  Oct 20, 2022

ABC's new show follows a veteran investigative reporter in the Anchorage Daily newsroom. Read more from Scott Hanson on Alaska Daily and how the program is highlighting good journalism when it is needed most.

READ MORE
#MediaMonday – Jimmy Rhoades

#MediaMonday – Jimmy Rhoades

 |  Oct 17, 2022

Jimmy Rhoades, co-host of The List, is the latest feature in our #MediaMonday series! Find out more on his program and how he got first national hosting gig in this post.

READ MORE
#MediaMonday – Jake Stein

#MediaMonday – Jake Stein

 |  July 11, 2022

It's time for another #MediaMonday! Meet Jake Stein, a news producer for Good Morning Arizona at Arizona’s Family, in today's feature. Check it out!

READ MORE
What’s in a Name?

What’s in a Name?

 |  Sep 23, 2021

Programs first defined as a miniseries have now become known as a limited series, but why? Read Alison's thoughts on this name change in today's post.

READ MORE
Is Imitation The Secret to Success?

Is Imitation The Secret to Success?

 |  Sep 7, 2021

As another television network introduces a former athlete to their morning show roster, will this imitation have long-term sustainability and success? Read more from Scott Hanson.

READ MORE
Video Killed the Radio Star. Or Did it?

Video Killed the Radio Star. Or Did it?

 |  Apr 8, 2021

The year is 1980. Apple had just released the Apple III, a business-oriented personal computer. CNN is created and begins broadcasting. The Rubik’s Cube hits toy stores. HMA Public Relations (then known as Ed Moser and Associates) opened for business. The Buggles had just released their cover of one of music’s biggest hits, Video Killed the Radio Star. But could video really kill the radio star?

READ MORE
#BookClub — Munsey Business

#BookClub — Munsey Business

 |  Oct 30, 2018

I recently finished reading Munsey Business, written by longtime Valley weatherman Dave Munsey. Dave retired last year after 51 years in broadcasting – the last 42 of them in Phoenix at Channel 10 (FOX 10). Munsey Business tells some great stories about Valley TV personalities and other celebrities.  It’s got bite-size stories about his legendary […]

READ MORE