August 19, 2015

How often do you measure your success?

Earlier last week, I attended the Phoenix PRSA Luncheon, Measuring Your Mid-Year Campaign. What I love about local PRSA events is the opportunity to hear from […]
July 17, 2012

A Tip for Tuesday – Forget about the “tool” and figure out the strategy

  I originally wrote this article for the Phoenix Business Journal, where it appeared on July 6th.  Nothing has transformed our ability to communicate our messages […]