November 28, 2012

Why Customers Buy and Buy Again

I was going through some old files on the computer when I came across these notes.  I had attended a client’s sales conference several years ago […]
July 17, 2012

A Tip for Tuesday – Forget about the “tool” and figure out the strategy

  I originally wrote this article for the Phoenix Business Journal, where it appeared on July 6th.  Nothing has transformed our ability to communicate our messages […]
November 10, 2011

The Fifth Estate

Every month one of us HMA’ers reads a book that is related to our industry and reports back on the findings – our own little HMA […]