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What is Brand Positioning Strategy in PR?

What is Brand Positioning Strategy in PR?

 |  Feb 15, 2024

Maintaining and building relationships with consumers starts with brand positioning. Discover the brand positioning strategy in PR and its approaches in this blog post from Mikayla Koppy. Take a look!

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Do Marketing Strategies Look Different for Small Businesses?

Do Marketing Strategies Look Different for Small Businesses?

 |  Oct 6, 2023

Your small businesses can benefit from marketing plans and strategies. Discover how earned media, email marketing and more can help generate small business growth and meet goals in this blog post from Rayna Burgett.

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Are the Gears Turning?

Are the Gears Turning?

 |  June 29, 2023

There are a lot of moving parts involved in public relations. In order to keep the gears turning, different types of communication methods must be practiced. Rayna Burgett shares two communications strategies and how she has applied them in today's blog post.

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A Tip for Tuesday – Forget about the “tool” and figure out the strategy

A Tip for Tuesday – Forget about the “tool” and figure out the strategy

 |  July 17, 2012

  I originally wrote this article for the Phoenix Business Journal, where it appeared on July 6th.  Nothing has transformed our ability to communicate our messages like social media.  Sure, being able to fax a document was pretty handy and certainly the ability to share information via email made getting the information out much easier […]

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The Fifth Estate

 |  Nov 10, 2011

Every month one of us HMA’ers reads a book that is related to our industry and reports back on the findings – our own little HMA Book Club (except we spare the whole group from reading the same thing). After putting this off for some time not being able to find anything that truly interested […]

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