Our Blog

Is Rebranding Worth it?

Is Rebranding Worth it?

 |  Aug 17, 2023

Rebranding campaigns rely on a number of communications disciplines to execute effectively. Read more on refreshing your organization's image in this blog post from Scott Hanson.

READ MORE
Does Your Brand Need a Refresh?

Does Your Brand Need a Refresh?

 |  Jan 19, 2023

Are you due for a refresh? In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Check it out!

READ MORE
Rebranding in the push for racial equity

Rebranding in the push for racial equity

 |  June 18, 2020

Brands like Aunt Jemima have been reevaluating potentially problematic policies and products after being under scrutiny for racial stereotyping. Read more from Annelise about how these brands deal with racial scrutiny.

READ MORE
When should a company rebrand?

When should a company rebrand?

 |  July 31, 2019

Over the past few years, we have seen brands like Dunkin’ Donuts become Dunkin’, Jamba Juice become Jamba and IHOP’s infamous temporary name change to IHOB (we all remember the social media uproar). These name changes pose the question of “When or why a company should rebrand?” Often times we see a brand wanting to […]

READ MORE
What's in a Name?

What's in a Name?

 |  July 27, 2017

Time, Inc. recently announced that it is considering a name change as part of its re-branding effort.  Senior executives say the move would be a marketing strategy “intended to reposition the publisher as a modern media company with growing digital and video ventures.”

READ MORE