May 3, 2018
Photo Caption

What is a Photo Caption?

Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.
October 18, 2016

Win The Press Conference

While listening to sports talk radio, I was intrigued when ESPN Radio’s Freddy Coleman said, “All they have to do is win the press conference.” [Click below for more]
February 10, 2016

Can Cam Newton Rally His Image?

NFL Most Valuable Player Cam Newton has been appropriately skewered for his horrific display during his post-Super Bowl 50 news conference. We all get that he […]
June 3, 2015

It’s About the Story, Not the Sport

If you haven’t heard of Riley Curry yet, you either a.) aren’t a basketball fan or b.) don’t go on Twitter. Riley’s dad is the current […]