Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.
While listening to sports talk radio, I was intrigued when ESPN Radio’s Freddy Coleman said, “All they have to do is win the press conference.” [Click below for more]