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Newsjacking Can Be a Valuable Tool
Newsjacking, the practice of adding your thoughts and opinions into news stories, was relevant in the past and is still relevant today. Abbie Fink covers the intricacies of newsjacking in this blog post. Read more!
READ MOREDo Facts Matter?
There are many journalists who truly care about reporting the facts. However, the topic of misinformation will continue to take center stage. Scott Hanson discusses the importance of using trusted sources for our news and why we must be smart consumers of news in today's blog post.
READ MOREHow Are News Organizations Innovating?
With many news outlets struggling to stay afloat, organizations have been busy coming up with innovative ways to distribute news and appeal to the younger generations. Find out more on their efforts in this blog post from Scott Hanson.
READ MOREArtifact: A New News App
Described as TikTok for text, the Artifact app provides users with curated news articles that fit their interests. Learn more on this app and how it could impact news consumption in this blog post from Justin Liggin.
READ MOREYou Must Be a Smart Consumer of News
As a consumer of news, it is your responsibility to be mindful about the news you consume. Discover how to be a smart consumer of news with these recommendations from Abbie Fink. Read more!
READ MOREWhy it is Important to be News Literate
Becoming news literate in today's media landscape is critical. Discover how to distinguish between real and fake news with Abbie Fink.
READ MOREVideo Killed the Radio Star. Or Did it?
The year is 1980. Apple had just released the Apple III, a business-oriented personal computer. CNN is created and begins broadcasting. The Rubik’s Cube hits toy stores. HMA Public Relations (then known as Ed Moser and Associates) opened for business. The Buggles had just released their cover of one of music’s biggest hits, Video Killed the Radio Star. But could video really kill the radio star?
READ MORENews consumption amid the pandemic
How has your news consumption changed since the onset of COVID-19? A recent study from Northwestern University reveals how news consumption during the pandemic has changed. Click the link to read more.
READ MORERadio Isn’t Dead
While radio has seen its popularity dwindle in recent years, it's certainly not dead. Read more about how radio stays alive and kicking.
READ MORE#MediaMonday – Mallory Gleich
Today’s #MediaMonday comes to us from the new editor of Arcadia News, Mallory Gleich. Tell us how you got your start in journalism? I’ve been writing in journals since I was able to form a word, and when I started high school, I knew I wanted to be a writer of some sort. I wasn’t […]
READ MORESo much news in just 100 words
Just about a year ago now, HMA Public Relations launched The Arizona 100, a twice-monthly digital publication that provides quick, concise, yet thorough, news of the people, events, activities and news shaping Arizona. Each of the 100-word stories focus on everything from business news, management, healthcare and real estate to arts, entertainment, history and restaurants. […]
READ MOREWhat is a Segment Sheet?
Over the past year, our team has been sharing some of the most oft-used tactics in our media relations toolbox. For example, we’ve decoded the news release, photo caption, story pitch, press conference, deskside media meeting, media advisory and informal media meeting. Today, we tackle a classic tool in any PR pro’s toolbox: the segment […]
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