Our Blog

Newsjacking Can Be a Valuable Tool

Newsjacking Can Be a Valuable Tool

 |  Oct 27, 2023

Newsjacking, the practice of adding your thoughts and opinions into news stories, was relevant in the past and is still relevant today. Abbie Fink covers the intricacies of newsjacking in this blog post. Read more!

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Do Facts Matter?

Do Facts Matter?

 |  June 30, 2023

There are many journalists who truly care about reporting the facts. However, the topic of misinformation will continue to take center stage. Scott Hanson discusses the importance of using trusted sources for our news and why we must be smart consumers of news in today's blog post.

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How Are News Organizations Innovating?

How Are News Organizations Innovating?

 |  Mar 21, 2023

With many news outlets struggling to stay afloat, organizations have been busy coming up with innovative ways to distribute news and appeal to the younger generations. Find out more on their efforts in this blog post from Scott Hanson.

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Artifact: A New News App

Artifact: A New News App

 |  Feb 9, 2023

Described as TikTok for text, the Artifact app provides users with curated news articles that fit their interests. Learn more on this app and how it could impact news consumption in this blog post from Justin Liggin.

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You Must Be a Smart Consumer of News

You Must Be a Smart Consumer of News

 |  Jan 27, 2023

As a consumer of news, it is your responsibility to be mindful about the news you consume. Discover how to be a smart consumer of news with these recommendations from Abbie Fink. Read more!

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Why it is Important to be News Literate

Why it is Important to be News Literate

 |  July 7, 2021

Becoming news literate in today's media landscape is critical. Discover how to distinguish between real and fake news with Abbie Fink.

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Video Killed the Radio Star. Or Did it?

Video Killed the Radio Star. Or Did it?

 |  Apr 8, 2021

The year is 1980. Apple had just released the Apple III, a business-oriented personal computer. CNN is created and begins broadcasting. The Rubik’s Cube hits toy stores. HMA Public Relations (then known as Ed Moser and Associates) opened for business. The Buggles had just released their cover of one of music’s biggest hits, Video Killed the Radio Star. But could video really kill the radio star?

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News consumption amid the pandemic

News consumption amid the pandemic

 |  July 23, 2020

How has your news consumption changed since the onset of COVID-19? A recent study from Northwestern University reveals how news consumption during the pandemic has changed. Click the link to read more.

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Radio Isn’t Dead

Radio Isn’t Dead

 |  Oct 4, 2019

While radio has seen its popularity dwindle in recent years, it's certainly not dead. Read more about how radio stays alive and kicking.

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#MediaMonday – Mallory Gleich

#MediaMonday – Mallory Gleich

 |  Jan 28, 2019

Today’s #MediaMonday comes to us from the new editor of Arcadia News, Mallory Gleich. Tell us how you got your start in journalism? I’ve been writing in journals since I was able to form a word, and when I started high school, I knew I wanted to be a writer of some sort. I wasn’t […]

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So much news in just 100 words

So much news in just 100 words

 |  Jan 24, 2019

Just about a year ago now, HMA Public Relations launched The Arizona 100,  a twice-monthly digital publication that provides quick, concise, yet thorough, news of the people, events, activities and news shaping Arizona. Each of the 100-word stories focus on everything from business news, management, healthcare and real estate to arts, entertainment, history and restaurants. […]

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What is a Segment Sheet?

What is a Segment Sheet?

 |  Jan 10, 2019

Over the past year, our team has been sharing some of the most oft-used tactics in our media relations toolbox. For example, we’ve decoded the news release, photo caption, story pitch, press conference, deskside media meeting, media advisory and informal media meeting. Today, we tackle a classic tool in any PR pro’s toolbox: the segment […]

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