Our Blog

What Is at the CORE of Your Communications Strategy?

What Is at the CORE of Your Communications Strategy?

 |  Jan 25, 2024

Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.

READ MORE
Are You Perfecting Your Messaging in 2022?

Are You Perfecting Your Messaging in 2022?

 |  Dec 14, 2021

Changing up your key messaging in 2022? Find out what you should keep in mind with Justin Liggin.

READ MORE
What are Key Messages?

What are Key Messages?

 |  Feb 6, 2019

There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these tactics with our readers as well as client and prospective clients as a means to help all of us understand the inner workings (or as Abbie calls it, “The […]

READ MORE