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Edible Mascot Marks a New First in Marketing

Edible Mascot Marks a New First in Marketing

 |  Jan 3, 2024

This year's Pop-Tarts Bowl welcomed a new first in sports history–an edible mascot. Find out more on a recent viral mascot marketing moment with Strawberry the Pop-Tart and how fellow snack brands have responded with Justin Liggin. Read more on the giant food fun in this post!

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Pt. 1: Do Marketing Strategies Look Different for Food & Beverage?

Pt. 1: Do Marketing Strategies Look Different for Food & Beverage?

 |  Apr 13, 2023

There are many marketing strategies for each industry, but how is the food and beverage business different? Rayna Burgett answers the question in the first post of her industry marketing blog series. Check it out!

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#MediaMonday – Andrea Abbott

#MediaMonday – Andrea Abbott

 |  Oct 29, 2018

Today’s #MediaMonday comes to us from a delicious source! It’s Andrea Abbott, founder and editor of Arizona Bites. How did you get into writing about food? Tell us your story/journey? One of my friends didn’t want to go to an Arizona blogging event alone and asked me to go since I do photos/video. I was […]

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#MediaMonday – Carly Scholl

#MediaMonday – Carly Scholl

 |  Aug 6, 2018

Today's #MediaMonday comes from Carly Scholl, digital editor for Cities West Media, overseeing all online content for both PHOENIX and Phoenix Home & Garden magazines.

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Food, Travel and Fireworks: Exactly how do Americans celebrate the Fourth of July?

Food, Travel and Fireworks: Exactly how do Americans celebrate the Fourth of July?

 |  July 3, 2018

Break out the hot dogs and cue the fireworks! Wednesday, July 4, 2018, marks our great nation’s 242nd birthday. So how do we, the great people, choose to celebrate? Below are a few fun facts plus some helpful reminders: FOOD & DRINK 150 million hot dogs are consumed on Independence Day. 190 million pounds of […]

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