Our Blog

Impressions vs. Reach vs. Engagement…What’s the Difference?

Impressions vs. Reach vs. Engagement…What’s the Difference?

 |  Mar 14, 2023

Do you know what separates impressions from reach and engagement and how these factors impact your marketing campaigns? Rayna Burgett talks all about it in her latest blog post. Check it out!

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Tip for Tuesday – How to boost engagement on Tik Tok and Instagram

Tip for Tuesday – How to boost engagement on Tik Tok and Instagram

 |  Apr 20, 2021

Over the course of three days last week, Autumn had the opportunity to virtually attend the Chandler Chamber Marketing Summit.  While most of us have probably attended our fair share of webinars over the past year, this was one of Autumn's favorite seminars. Click the link to read why!

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What Social Media Metrics Should You Track?

What Social Media Metrics Should You Track?

 |  Feb 5, 2021

Last month, Autumn discussed how users can get the most out of Instagram. Part of getting the most out Instagram and other social media sites is paying attention to the metrics that come from your posts.  There are many important metrics available to track but which ones should you be monitoring the closest? Engagement Engagement […]

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Insights from Influencer Report

Insights from Influencer Report

 |  Nov 12, 2019

The latest Morning Consult Influencer Report is in, focusing on how to engage Gen Z and Millennials. Check out Alison's thoughts on its findings!

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What are the Risks of Social Media Engagement?

What are the Risks of Social Media Engagement?

 |  Aug 2, 2018

Social media has become a crucial element for many brands' marketing and customer service success, creating important stakeholder engagement. However, social media engagement can be risky. Here are some common social media security risks among brands.

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Arizona Innovation Marketing Association Event Recap

Arizona Innovation Marketing Association Event Recap

 |  Mar 6, 2018

Bre attended her first-ever AZIMA (Arizona Innovation Marketing Association) event called “Get Engaged! (No Ring Required)" with guest speaker was Nani Saffer, vice president of account management at NetBase Inc. She talked about how engagement is the strongest indicator of what’s working and what’s not for your client's brand.

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Effective Communications Post-Launch

Effective Communications Post-Launch

 |  Feb 16, 2018

Inspired by L.C. Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. [Click below for more]

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State of PR 2017 with PRSA Phoenix

State of PR 2017 with PRSA Phoenix

 |  Nov 1, 2017

Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more.

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