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Do You Speak PR?

Do You Speak PR?

 |  Apr 21, 2022

Connecting with target audiences and communicating effectively is essential as a business. Read more from Scott Hanson on how one doggie day-care is doing just that with its signs.

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Associating Dogs With Products

Associating Dogs With Products

 |  May 13, 2021

Brands often associate themselves, either through community relations efforts or other less-subtle strategies and tactics, with causes connecting their company or brand culture to their customers’ values and interests. Is that why we are seeing so many pets, specifically dogs in advertisements?

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