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We Expect the Brands We Support to Support the Issues We Care About

We Expect the Brands We Support to Support the Issues We Care About

 |  Nov 17, 2022

A new study has found that only 18% of brands are very likely to speak out on any social issues. Abbie Fink discusses what consumers expect from brands and shares why communicators should be paying attention to the brands we represent in this blog post. Read more!

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Consumer trends to follow in 2020

Consumer trends to follow in 2020

 |  Jan 24, 2020

As PR Pros, we strive to pinpoint what excites our audience, especially our clients’ customers. Check out these consumer trends to follow in 2020.

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Arizona Innovation Marketing Association Event Recap

Arizona Innovation Marketing Association Event Recap

 |  Mar 6, 2018

Bre attended her first-ever AZIMA (Arizona Innovation Marketing Association) event called “Get Engaged! (No Ring Required)" with guest speaker was Nani Saffer, vice president of account management at NetBase Inc. She talked about how engagement is the strongest indicator of what’s working and what’s not for your client's brand.

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Should a brand take a stand on sensitive topics?

Should a brand take a stand on sensitive topics?

 |  Jan 18, 2018

A study from Sprout Social found that consumers think it is important for brands to use their influence to help shape social and political discussions. [Click below for more]

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