This year's Pop-Tarts Bowl welcomed a new first in sports history–an edible mascot. Find out more on a recent viral mascot marketing moment with Strawberry the Pop-Tart and how fellow snack brands have responded with Justin Liggin. Read more on the giant food fun in this post!
Last week, Notre Dame announced new rules for media covering their football practices, and lifelong fan, Alison Bailin, was less than impressed. [Click below for more]