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Edible Mascot Marks a New First in Marketing

Edible Mascot Marks a New First in Marketing

 |  Jan 3, 2024

This year's Pop-Tarts Bowl welcomed a new first in sports history–an edible mascot. Find out more on a recent viral mascot marketing moment with Strawberry the Pop-Tart and how fellow snack brands have responded with Justin Liggin. Read more on the giant food fun in this post!

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Oh No…tre Dame

Oh No…tre Dame

 |  Aug 8, 2017

Last week, Notre Dame announced new rules for media covering their football practices, and lifelong fan, Alison Bailin, was less than impressed. [Click below for more]

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