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The past few weeks have been crazy here at HMA; from the PRGN Conference to out-of-town client meetings, networking events and even a few vacations, there was barely a single day that everyone was in the office. So it was only natural that I assumed I’d be packing my bags when Abbie asked me to attend the 2012 Social Media Success Summit, a conference designed to help business owners and marketers “quickly achieve social media success” put on by the popular Michael Steilner and the Social Media Examiner.

Presenting at this year’s conference, which is expecting more than 2,300 individuals, include industry leaders Chris Brogan, Mari Smith, Brain Solis, Jason Falls and Jay Baer, just to name a few.

Alas, the great thing about social media is that it is more omnipresent than Wi-Fi, so I will be attending the Social Media Success Summit from the comfort of HMA World headquarters.

While I may be a bit disappointed that I didn’t hop the next flight to Silicon Valley, I am looking forward to learning from some of the brightest and best in the industry. (Besides, as the Mayor, my office needs me.)

The webinar series is made up of 20 different sections, highlights of which I will document on this very blog throughout the month of May.

The Summit kicked off last night with “What Businesses Need to Know” presented by Jeremiah Owyang, partner of customer strategy at Altimeter Group and creator of Web Strategy, a top analyst blog.

Owyang described the hierarchy of social media for businesses – a pyramid explaining the structure of a successful social media presence for businesses. The five levels, starting from the base of the pyramid, are:

Foundation: Objective, Policies, Education, Access

  • Develop a business plan and put governance in place.

Safety: Dedicated Team, Workflow, Crises Preparedness

  • Get organized by anointing a team and process to deal with a crises

Formation: Asset inventory, Best Practices Sharing, Center of Excellence

  •  Connect business units to increase coordination and reduce duplication

Enablement: Empowerment, Cross-learning, Measurement

  • Grow by letting go: Let the employees prosper – give business units the support and flexibility to reach goals

Enlightenment: Holistic, Real-time Predictive

  •  Weave real-time marker response fueling the predictive business. (Doesn’t quite exist yet, but predictive systems are being developed.)

Owyang goes into great detail about each of these levels supplemented with rich examples from well-known businesses, but I can’t reveal all his nuggets of wisdom. You can see his other similar presentations here.

Join me next time for Part II, same blog address, same blogger.

I'm attending Small Biz Success Summit 2012

Stephanie Lough
Stephanie Lough
A former HMA Public Relations employee.


  1. The top two blocks of the pyramid are most difficult to achieve, for sure.

  2. Katie says:

    Steph I always enjoy reading your writing! I some how always manage to chuckle may way through whatever you write no matter what it is. The conference sounds interesting! Can’t wait to hear about part two.

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