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CustomerI was standing in line at the credit union recently when the teller exclaimed, “May I help the next member please!”

It made me feel good.  A “member.”  Like I was included in some sort of club.

Then I started thinking, when is a customer not a customer?

Even K-Mart customers aren’t customers:  Of course you’ve heard: “Attention K-Mart shoppers…?!!”

FinderBinder AZ has subscribers.  The Arizona Diamondbacks and other sports teams have season-ticket holders and fans.  Fancy restaurants have diners.  Resorts have guests.

Here at HMA Public Relations, we don’t have customers either, we have clients.  I’d say the same thing for most law and accounting firms.  When the business arrangement is more relationship-driven rather than transactional, client is more appropriate.

But, it’s not always bad being a customer.  After all, customers are always right.  And, I have said to my dentist for years, “Please don’t call me a patient – I am not sick.  I’d rather be a customer or client.”

When else is it better to be a customer?  Or not.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

1 Comment

  1. […] What an excellent question!! I honestly had not thought about until I read the blog post “Sometimes it’s good to be a customer” by Scott Hanson on the HMA Public Relations blog […]

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