Happy Intern Appreciation Day!July 9, 2013
Is MySpace really back?July 11, 2013
One of the primary reasons we are contacted by a potential client is they want to get some media exposure. And after much discussion around process and strategy, our philosophies and how we work, if we are good fit, we get started.
But as my fellow PR practitioner Charlotte Shaff posted on Twitter a few days ago….
I have never understood businesses that turn down an opportunity to be highlighted in the media. It is FREE EXPOSURE!
And that got me thinking. There may be a few reasons why a business may decline an opportunity.
- Timing might not be right. Perhaps the primary spokesperson isn’t available or there are some other issues going on at the company that would be impacted if the company were to be in the media at this time.
- The spokesperson hasn’t been media trained. Saying the wrong things can be devastating.
- Not the right kind of coverage. I do not subscribe to the theory that “any coverage is good coverage.” Perhaps the publication doesn’t reach the client’s intended target or maybe there are others being quoted in the story and our client would prefer not to be there.
- Too much else going on. If there is major news occurring, such as we’ve seen recently with the Yarnell Hill Fire or other significant events, it just might not be appropriate.
Yes, we are in the business of helping our clients raise their profile and be recognized among their target audiences. But perhaps, maybe just maybe, NOT being recognized is the right thing to do.