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Photo Credit: ABC15

Photo Credit: ABC15

Scott was mentioning to me that he saw an interview recently with Gloria Feldt, the executive director of Take the Lead Women. He knew that a few of us from the office went to her event here in Phoenix a few months ago.  The organization’s mission is “to prepare, develop, inspire and propel women to take their fair and equal share of leadership positions.”

The interview was centered on Pantene shampoo’s new commercial that calls-out women for apologizing for everyday activities. In the spot, a woman prefaces a question at a meeting with "sorry, but." Another young woman apologizes before entering someone's office. A mother says "sorry" as she hands off her son to his father so she can get dinner out of the fridge.

Feldt said the gender use of language can have far-reaching implications, continuing, in her opinion, the perpetuation of the female as a second-class citizen.

I am strongly in favor of equal opportunity, and equal pay for equal work.  Do we have a ways to go, of course, but we have to look at our successes. This interview took place on the same day that the San Antonio Spurs announced that Becky Hammon had been named an assistant coach.  And it was heard on the news in a state that has had four female governors.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

1 Comment

  1. David Landis says:

    In our media trainings, we teach clients not to use the word “Sorry” (and I’m sure HMA does the same thing). It de-values what you have to say and gives one’s voice less authority. Interestingly, Gloria Feldt was our client when she was the CEO at Planned Parenthood. Great advice here. Cheers, David Landis, LCI, San Francisco

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