Why Customers Buy and Buy Again
November 28, 2012
November 30, 2012
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Nine Northern Arizona University PRSSA students made the trek down the mountain from Flagstaff recently to visit three Valley businesses, Fender Musical Instruments, HMA Public Relations and Go Daddy.

The group spent the first part of the day at Fender’s headquarters with Jason Farrell, who showed them all what a PR career can entail, for better and worse. And for good measure, he threw in a few life lessons: the world is not fair; office politics are important; know yourself what you want/need out of a career, what you value, etc.  Excellent reality check.

The students then visited our offices.  We shared information on the diversity of our client base and reviewed some actual time sheets to demonstrate how versatile and varied our account teams’ day-to-day activities can be.  It was our intent to show how different an agency position is from a corporate communications job.

Katie Snyder also spent a few minutes going over FinderBinder AZ, which HMA publishes.  She discussed how the statewide media directory is updated and some of the processes that are used in keeping it current.

Go Daddy was the final stop of the day for the students.  Elizabeth Driscoll, Kari Amarosso, Nick Fuller and Katie Davis provided an excellent overview of the various aspects of communications that they are involved with on a daily basis.   Among them, the communications team produces a daily video for all Go Daddy employees.  It keeps them abreast of company activities, initiatives and, of course, what the PR team is up to.  Brilliant.

Here’s what some of the students thought:

Kelly Potts:  One of the things that I really enjoyed throughout shadow day was hearing about how involved all three companies were with events! I have always wanted to be able to do events, and seeing that each company does them I will have a pretty good shot at doing them! I loved the GoDaddy.com events, because they seem like they are more involved with exactly how everything is going to go, even down to what everyone wears! Doing events is one of the things that I am excited to do once I get a PR career!”

Alisa Foster:  “My highlight of the day was the completion of it all. The reason why is because by the end of that day I had been exposed to three completely different, yet incredible work environments in the public relations field. It gave me a much greater understanding and appreciation for PR!”

Kayla McMinimy:  “The biggest thing I took away from this experience was that whether I choose to work in an agency or a corporation, the fundamental issues I’m learning in school are applicable to both settings.”

Lisa Garcia:  “Highlight of the day for me would have to be being able to visit the variety of P.R. companies; the opportunity to talk to people in the same field but all have a different approach at what they do.”

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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