None of us in the agency business like to say goodbye to a client. No matter the circumstances, it is always a difficult thing to do.
We have had the distinct pleasure of working with Arizona Bridge to Independent Living (ABIL) since 1999. Throughout the past 12 years, we have worked with this wonderful nonprofit organization to advocate on behalf of persons with disabilities. ABIL is Arizona’s largest center for independent living and offers and promotes programs designed to empower people with disabilities to take personal responsibility so they may achieve or continue independent lifestyles within the community.
We have celebrated milestones in the Americans with Disabilities Act, helped fundraise and open the Disability Empowerment Center and the Virginia G. Piper Sports and Fitness Center for Persons with Disabilities. We have placed numerous print and broadcast stories on their behalf. We have won PRSA awards and other recognitions for our efforts. We did everything we were asked to do -- and then some.
And guess what….they didn’t renew our contract. And you know why? Because we demonstrated the power of public relations to their staff and board of directors to the point that they made the decision to take it in-house.
Because they value what PR can do for them and want to have a dedicated staff person working fulltime on the effort. I can’t think of a better reason.
I have worked on a lot of clients throughout my time here at HMA. And throughout the years have had to say goodbye to some of them.
I was asked to attend ABIL’s board meeting last night where they presented me with a lovely plaque – a symbol of our time together.
I will treasure it always as a representation of doing right by a client, learning together how the important work that we both do can advance a cause and organization.
I thank you and wish you well.